Seagram lures MasterCard boss to head spirits division

Seagram Spirits & Wine has poached its new global marketing chief from MasterCard International.

Seagram Spirits & Wine has poached its new global marketing chief from MasterCard International.

Joseph Tripodi will take up the position of chief marketing officer at Seagram, after it was created in a company restructure last year. He will oversee the global marketing organisation for brands such as Chivas Regal, Glenlivet, Martell, Mumm and Captain Morgan Rum, from April 5.

Tripodi joins after ten years with MasterCard, where he was most recently executive vice-president of global marketing. From 1991 to 1993 he was based in Paris as senior vice-president of marketing for Europe, Middle East and Africa. Prior to joining MasterCard, Tripodi worked for the Mobil Oil Corporation from 1981 to 1988.

Steven Kalagher, Seagram’s president and chief executive for the spirits and wine group, says: “Tripodi brings valuable consumer insight and proven leadership skills to our spirits and wine business. His ability to deliver flexible global marketing programmes will be a significant asset to Seagram as we continue to drive towards leadership in those categories and markets in which we choose to compete.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here