Supermarkets steal share of mobile sales

Supermarkets captured 14 per cent of last year’s sales of pre-paid mobile phones, less than six months after they started selling them, according to a new report.

“The 1999 Pre-Paid Mobile Phone Market” study by Continental Research shows sales from Tesco accounted for eight per cent of those through supermarkets.

The multiples only began to sell mobile phones at the end of last year, when Asda tied with Cellnet and Tesco with Vodafone. Pre-paid phones account for 22 per cent of the market.

Dixons-owned The Link took 15 per cent of sales of the no-bill, pre-paid phones, whereas Vodafone Centre sold seven per cent and the country’s largest independent mobile phone retailer, Carphone Warehouse, sold four per cent. Electrical retailers such as Currys, Tandy, Comet and BT Phone Shops were entered as a single category, taking 32 per cent of the market.

Almost 2 million people subscribed to pre-paid schemes between October and December last year.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here