Unveiling the ‘ineffectual awards’

Complaints that last year’s IPA Advertising Effectiveness Awards were something of a dreary occasion have prompted the Diary to consider a new way of celebrating the contribution advertising agencies make to their clients’ performance.

With UDV marketing director Tony Scouller blowing the gaffe on the failure of spirits advertising on television to increase sales, more fun could be had all round by re-christening the prize-giving ceremony.

Perhaps we should look forward to the Diary’s Advertising Ineffectiveness Awards. Scouller is ahead of the game, obviously feeling the spirits industry would win hands down. Surely there must some other contenders out there? The usual used fiver for interesting answers.

Cover Story, page 26

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