Amazon lures AA marketer for top UK role

Online book seller Amazon.co.uk has poached a senior marketer from the Automobile Association (AA) as its first UK-based marketing director.

Chris Ketley left the AA where he was a general manager for membership marketing, and started at Amazon.co.uk last week.

He joined the AA fours years ago and his responsibilities included advertising, product development and direct marketing.

Before that Ketley worked in the marketing departments of Spillers, Grand Metropolitan and Courage.

Last April, Seattle-based parent company Amazon.com bought Bookpages, the UK-based online bookseller.

The company moved the operation to Slough, renamed it Amazon.co.uk, and will use this as the base of its UK service (MW October 10 1998).

This service plans to sell 200,000 UK book titles.

However, users from the UK or US will be able to click through into sites from either country.

The UK business will discount books at about 40 per cent of high street prices.

Amazon also plans to forge alliances with other UK publishers and Internet services.

Last October the company became exclusive supplier of books to Virgin’s online venture, Virgin Net (MW October 29 1998).

Amazon’s sales in 1998 were 600m, which was up from 91m the previous year.

The company has customer accounts with 2.5 million people.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here