Calling time on the part-timers

I was surprised by David Ovrington’s remark in your recent field marketing feature that “taking people on full time… would simply be taking over the payroll of clients, which defeats the purpose”.

It may have escaped his attention that outsourcing has been one of the biggest trends of the past decade and that, far from just transferring payroll from one paymaster to another, companies doing it find that it saves them money and allows them to focus on their core area of expertise. In the case of most of our clients, this is the development and marketing of market-leading brands. They can concentrate on our area of expertise: retail sales management and information gathering.

He might also be interested to learn that the initiative is coming from our clients and not from us. Indeed, many effectively use us in place of the “milk round” to recruit and train graduates who will at a later stage continue their career on the client side.

All our staff are now employed on a full-time basis and this is helping us to develop our working relationship with existing clients, but also to get on a wide range of pitch lists for new ones.

Legislation changes are an irrelevance. Full-time employment is here to stay, because quite simply it’s better.

Gary Macmanus

Managing director



Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here