Digest

Schweppes’ first global advertising campaign breaks in the UK this week, through Young & Rubicam. Focusing on the core Schweppes soft drink range, the ads will define the products as providing sharper refreshment, with lines such as ‘Schweppes: Just a little more bite’. The ads feature Clive, a leopard, who talks about the stresses and strains of life on the Serengeti, while extolling the virtues of Schweppes.

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