Digests

The Market Research Society (MRS) has launched a new Website which includes details on the latest MRS courses, conferences and events. It offers details of MRS publications as well as advice and information on market research issues, such as selecting market research companies and starting a career in market research. The site (www.marketresearch.org.uk or www.mrs.org.uk) was designed and developed by new media consultancy NETTEC.

24/7 Media Europe, the online ad sales company, is to strengthen its operations in the Benelux countries. The plans include expanding its operating base in Brussels, establishing new regional headquarters in Amsterdam and significantly extending its staff of new media professionals to support locally represented Websites.

European retailers are underplaying the growth of US e-commerce businesses and viewing them as “an electronic, value-added form of mail order, historically suited to the US market”, according to a white paper issued by the Interactive Media in Retail Group (www. IMRG.org), the London-based e-commerce industry group. The paper, advocating a European-focused “Integrated E-retail” model for developing e-commerce, can be downloaded from the IMRG site.

Jamba (www.jamba. co.uk), the games-based Website from Carlton Online, has struck its first interstitial sponsorship deal with coffee brand Douwe Egberts. Douwe Egberts’ two-month sponsorship of Jam-ba’s Take a Letter game is the first example of an interstitial ad on the site.

Mednet Media (www.mednetmedia.com) is to target healthcare and biomedical companies planning promotional activity for their Websites. According to Andrée Bates, managing director of Mednet Media, the agency will fill a void in the online healthcare marketing sector by offering “targeted site marketing and promotion which is essential for anyone wishing to direct quality traffic to their site”.

Vignette, which develops traffic tracking and relationship management software for a range of major Websites, has opened a third European office in Paris. Rebekah Menezes, European marketing manager for Vignette Europe, comments: “Growth in the French market was hampered by the widespread use of Minitel in French households, but Internet business use in France is the third highest in Europe. By opening this office Vignette will be poised to benefit from growth in this young sector.”

Amazon.com and Dell Computer Corp, the leading online retailers, have struck a deal which will see each retailer promoted at the other’s virtual checkouts. The deal, expected to set a trend of similar e-commerce pacts, will see the retailer’s complementary products appear on the other’s site just as an online customer is about to make a purchase.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here