Digests

London Metro, Associated Newspaper’s free morning paper, launched this week with a print run of about 120,000 and was distributed from about 70 Underground stations. The Express handed out free newspapers from WH Smith travel points on Underground stations and 150 retail outlets close to the Underground on the day of the launch.

CE Digital, the digital radio company owned by Capital Radio and EMAP Radio, was the only bidder for the Birmingham digital radio service licence put on offer by the Radio Authority.

The More Group, the poster contractor, has announced plans to buy London-based billboard contractor Postermobile outright after acquiring a controlling interest in the company this week.

The Sun has increased its cover price to 30p in line with The Mirror.

The Evening Standard is increasing the frequency of its quarterly home, style and interior supplement for the ES magazine to monthly and changing the size to magazine format.

Booth Lockett Makin has won the media buying and planning account for Computer Shopper, the IT magazine owned by Dennis Publishing.

Mills & Allen, the poster contractor, is proposing to give committed TV advertisers 250 extra 48-sheet sites free if they take up a 1,500 site national campaign.

Granada Home Technology is launching a telephone helpline to answer queries about digital television as part of a 1.5m marketing campaign.

IPC magazines has appointed Claire Portis as advertisement director for the South Bank Publishing Group’s fashion and beauty titles. She is advertisement manager for Marie Claire and Marie Claire Health & Beauty.

Tara, the Irish entertainment cable channel, has appointed Cathy Dewhurst, former director of programming and operations, to the position of managing director.

Lego Adventures, a magazine featuring comic strips and ideas for building Lego models, is being launched by contract publisher Egmont Freeway on March 24.

Icstis, the telecoms watchdog, has made adjudications against seven companies which took out adult service ads in ‘middle shelf’ publications like Bizarre, Front, and Maxim. Six companies were fined 500 and had their phone lines barred for 12 weeks while one other was issued with a warning.

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