Digests

First Drinks Brands is taking over the marketing and distribution of Grant’s Family Reserve whisky from Allied Domecq and promises to revitalise the brand.

Barclays is to launch Barclays.net, a free Internet service from mid-April, which will combine unlimited Internet access, online banking and stockbroking services…

…Oftel has proposed that Internet sites supported by advertising and sales be priced below the current local call rate.

McVitie’s is extending its Carr brand, known for Table Water biscuits, by launching Carr’s Melts and Carr’s Cheese Melts.

HP Foods has extended its All Day Breakfast brand, a breakfast in a can, to include a meat-free version.

Nitya, the French womenswear chain, opens its first UK shop on London’s Bond Street on March 23.

The Cancer Research Campaign has appointed Claire Mallinson, former assistant director of marketing at Scope, as director of fundraising.

Wella is spending 2.6m in a TV advertising campaign for Shockwaves hair styling products.

Phostrogen, the pharmaceuticals company, launches a 500,000 press and outdoor campaign at the end of the month for its gardening products.

Liberty has launched a storecard through Creation Financial Services, which was formerly called SearsCard.

Scrumpy Jack is launching a new cream and gold packaging design to coincide with its sponsorship of the England cricket team and the Cricket World Cup in May.

Lufthansa has appointed Anthony Varela as marketing manager in charge of UK and Ireland markets.

Jewson, the UK’s largest builders merchants, is launching a 3m TV campaign by J Walter Thompson on March 19.

Whiskas has used video montage of cats across the country, who reacted to its first TV commercial specially created for cats, in a 30-second ad which broke this week.

Pedigree Masterfoods has launched a range of Potato Gratins sauces for potato bakes under the Uncle Ben’s brand.

PPP Healthcare has launched its www.ppphealthcare.co.uk and www.ppphealthcare.com. Websites providing access to health, policy and sales information.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here