Eurostar is to examine its advertising arrangements as part of a broader restructure. The move could result in the cross-channel train operator consolidating an estimated 15m of media and creative work across its three markets – the UK, France and Belgium.
At present, St Luke’s handles Eurostar’s 10m advertising account in the UK and Young & Rubicam holds the accounts in France and Belgium. Media is handled by Manning Gottlieb Media in the UK and by Y&R in France and Belgium.
Eurostar announced last week that it is to consolidate its existing business departments based in the UK, France and Belgium into one centralised structure, as part of an efficiency drive.
Pierre Louis Roy, a senior marketer with Eurostar in France, has been appointed to the new position of head of brands and communications for the combined Eurostar Group. He will be overseeing the marketing review and will report to Eurostar Group chief executive officer Hamish Taylor, who has been promoted from his former position as managing director of Eurostar UK.
Taylor says: “Pierre Louis’ remit will be to look at advertising and media buying. We have made no decision on what to do as yet.”