Millennium bug will sting brands
John Shannon’s article last week about the need for brands to take a positive attitude towards the millennium misses one crucial point. The millennium bug is a major brand issue.
Any brand that fails any of its audiences as a result of the millennium bug will have to do an awful lot more than “create a corporate involvement with community projects” to mend the damage to their reputation.
Trevor Morris
Chairman and managing director Quentin Bell Organisation
London WC2