BG arm to offer mobile phones

British Gas Trading has teamed up with Vodafone to offer its customers cheap mobile phones.

Under the deal, BGT customers can buy a phone for 69.99, with calls from 5p per minute through Vodafone’s Pay As You Talk service.

Vodafone is also offering 10 worth of free calls and BGT is providing a 25 Pay As You Talk credit voucher.

The phones are being sold through BGT’s 240 shops nationwide. A leaflet announcing the deal will be included with the bills that the gas supplier sends to its customers.

Jon Kinsey, marketing director of BGT, says: “We want to establish ourselves as a value for money brand. [This] is unique. It extends our product portfolio and we are able to offer something to our gas customers that is very different.”

BGT already has an alliance with Sainsbury’s Reward Card, which gives cardholders 1,000 reward points and a price guarantee on electricity until 2001 if they sign up with BGT.

Cover Story, page 26

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here