Boots sets suncare price war in motion

Boots the Chemist has slashed the prices of its suncream ranges the day after Asda claimed its prices would be up to 5.90 cheaper than those of the chemist chain.

Asda announced this week it will sell major brands such as Nivea, Pizbuin and Ambre Solaire more cheaply than Boots, after launching a campaign called ‘Fair Price for Fair Skin’. Boots reacted by cutting its own prices and issuing a statement to reassure customers it offers “excellent value for money”. The company has also emphasised the advice services it offers through in-store training for shop assistants.

The suncream price war follows an attack by Asda on retailers and manufacturers for charging higher prices for suncreams of a higher protection factor.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here