Cadbury drops Lily Savage to ‘cool’ Oasis

Cadbury Schweppes is to drop drag queen Lily Savage from advertising of its fruit drink brand Oasis, with the aim of creating a cooler image.

The “open, pour, be yourself once more” campaign will be replaced next month with ads which feature the catchline “chill with a still”.

The new brand spokesmen will be “the Karma Brothers”, three “cool dudes” who help people chill out with Oasis.

The campaign through TBWA GGT Simons Palmer, which won the 3m Oasis creative account in December, will aim to give the brand a more defined image.

Andrew Mann, UK marketing director of Cadbury Schweppes, says: “Oasis is a brand which has grown consistently. We are always looking for the best and most motivating commercials.

“We will be reviewing the role of Lily Savage and the ‘open, pour, be yourself once more’ line.”

Saatchi & Saatchi, which launched Oasis in 1995 and established Savage as the brand personality, resigned the account in August. It cited a conflict of interest with Sunny Delight, the fruit drink launched by Saatchi for Procter & Gamble in 1997.

Cadbury Schweppes brand Dr Pepper is also launching a 7.5m TV and cinema campaign on April 2 through Young & Rubicam, to build on the success of the soft drink’s “to try it is to love it” catchline.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here