Digest

Cold Eye has created its first work for the Tussauds Group-owned Thorpe Park since it won the advertising account in November last year. The TV commercial features a family of computer-generated crash test dummies trying out a new cinema attraction, called Pirates 4D. The attraction, which is described as a four-dimensional experience, includes 3D graphics and an extra dimension of special effects, such as water dripping on the audience and wind rushing round their ears. Pirates 4D opens at the weekend and ads will air on Carlton and Meridian from the end of this week.

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