Digests

ITV is to run a special millennium project called the ‘Year of Promise’, in which viewers and companies will be invited to make a promise that contributes to the community. Carlton Television will launch the event with a two-hour primetime special in the autumn, followed by a day of programming on May 1 2000.

Mills & Allen chief executive David Pugh (left) and marketing director David McEvoy (right) have launched an offer which will give the first spirits advertiser to book a pre-Christmas poster campaign (from November 1) at market rate, 100,000 worth of additional media space. This is a response to assertions that TV advertising has failed to lift spirits sales.

Mirror Group said this week that it is selling its 18.6 per cent stake in Scottish Media Group to Granada Group for about 110.3m.

Switch is sponsoring a new weekly syndicated entertainment programme, called Switch On, which will pilot on 22 independent and 35 student radio stations for 18 weeks from March 26. Sister card Solo will sponsor the games review section.

Motive has planned and executed a pan-European megasite poster campaign for Levi’s Sta-Prest range running across major European cities until May. The largest site, in London’s Leicester Square, is 23 metres tall and 29 metres wide.

The Independent on Sunday is publishing Gloss, its twice yearly interiors and lifestyle magazine on March 28. It will be confined to the M25 area.

EMAP men’s title, FHM, has appointed its first below-the-line agency KHWS for a 500,000 campaign to promote their 100 Sexiest Women in The World issue on sale on June 1.

The Media Shop is to open an office in Manchester or Leeds to service clients in the north.

IPC’s TV Times is to advertise on London television for the first time in an effort to claw market share from rivals Radio Times and What’s On TV.

Shell International has appointed television production company CTN to produce programmes for its internal satellite television network Shell Business Television.

TalkCo, parent company of Talk Radio, will launch an Internet sports site in May called T@lk Sport. It will also have audio facility which will carry match commentary as well as fans chat areas.

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