Kia relaunch prompts ad agency review

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Swedish Match has unveiled a new advertising theme for its Swan range of accessories in anticipation of the forthcoming tobacco advertising ban. A white swan representing the recently relaunched brand (MW January 7) will be used in all future advertising. It will first appear on items which will not be banned, such as matches, to create a link with the products that can no longer be advertised. The Swan execution was created by Grey Advertising and media bought through Mediacom. The campaign runs until June.

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