Patak’s hires Cannon as head of marketing

Patak’s Indian Foods has appointed Alison Cannon, a former marketing director at Wolverhampton & Dudley Breweries, as its new director of marketing and sales.

Cannon joins next week from Rochdale-based Fisher Quality Foods, where she is sales and marketing director. Fisher produces sauces, dips and mayonnaise.

She replaces Phil Lynas, who left to become managing director for Nando’s grocery division in January.

Cannon was marketing director at Avonmore Dairies until August 1997 and before that held the same role at Wolverhampton & Dudley.

Patak’s, which is known for its sauces and ready meals, entered the snack sector in February with the launch of Indian Frozen Wraps. The brand comprises curry flavoured fillings in wholemeal chapatti bread.

Patak’s creative agency is Mitchell Patterson Grime Mitchell. Media buying is handled by CDP Media.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here