Complaints that last year’s IPA Advertising Effectiveness Awards were something of a dreary occasion have prompted the Diary to consider a new way of celebrating the contribution advertising agencies make to their clients’ performance. With UDV marketing director Tony Scouller blowing the gaffe on the failure of spirits advertising on television to increase sales, more […]
Tony Scouller’s scathing critique of TV advertising in the spirits sector will provide grim debating material for delegates at this week’s television conference in Barcelona. It’s the case study from hell. When the chief client at the world’s largest distillery company expresses serious displeasure, advertising agencies and media owners disregard what he says at their […]
Campbell Distillers is to review its advertising account for Pernod in the UK after it has finished an international research project examining the brand. The research which affects the UK, Germany and France, is looking at use and attitude among consumers following several TV cam- paigns over the past two years which have promoted Pernod […]
The arrival of digital TV changes the landscape for commercial makers and advertisers. There will be repercussions in terms of the technology and costs involved, as well as marketing decisions about the placement and targeting of ads. Digital TV means more channels, CD sound quality, a choice of screening resolutions, and interactivity. It also means […]
Kevin Roberts, the globetrotting, hyper-active worldwide chief executive of Saatchi & Saatchi jets into London this week to deliver what is expected to be an improved set of financial results for the company. Since Roberts became boss of the agency network two years ago, following the low-point of the forced departure of brothers Maurice and […]
Mike Sommers has stepped in as consumer marketing director of the Prudential after a row over corporate strategy sparked the sudden departure of Clare Salmon, who previously held the post. The development comes at a critical time for the Pru, the UK’s largest pensions and life assurance company, which is in the throes of repositioning […]
Kellogg commercial director Mark Sims has been promoted from his UK post to managing director of the Mediterranean region. The news comes as Kellogg, which has had to implement sweeping cost-cutting plans, undergoes another upheaval on this side of the Atlantic. It was reported this week that Jean-Louis Gourbin, president of Kellogg Europe, left his […]
ITV’s average rating among upmarket adults shot up 35 per cent in the first post-10pm slot cleared by the axing of News at Ten. Between 10pm and 11.30pm on Monday, March 8, when for the past 32 years ITV’s peaktime schedule has been broken up by the news, the station achieved an average rating of […]
Bass Brewers is spending more than 7m on a new campaign for Carling lager, starring Nottingham Forest manager Ron Atkinson. The commercial, developed by WCRS, is set in Medieval England and depicts a series of coincidences involving a can of Carling that leads to the creation of football. “Big Ron” complains about offside from a […]
Steve Cuthbert, the director-general of the Chartered Institute of Marketing, has left and is now involved in a legal wrangle over his exit. In a statement to Marketing Week the CIM says: “There is a dispute as to the circumstances relating to this, which is being dealt with by lawyers acting on behalf of the […]
Clive Couldwell’s article on customer relationship marketing, “Loyalty bonuses” (MW February 18), certainly captured a basic truth in cause-related marketing implementation when he called for the approach to be adopted throughout an organisation – from the boadroom down. And while the article dwells on the major suppliers and vendors which provide software solutions for large-scale […]
Family owned poster contractor Trainer has been bought by Scottish Radio Holdings (SRH), the commercial radio and newspapers group, for 27.5m. The deal makes multimillionaires of Pat Trainer, who founded the company 30 years ago, and his son Chris, Trainer’s managing director for the past 14 years. Chris Trainer, 32, will replace his father as […]
Chancellor Gordon Brown has done what most commentators least expected from his third Budget. He held the biggest shock until the closing moments of his statement, when he announced a 1p cut in the basic rate of income tax. Along with other tax moves, it amounts to a 4bn giveaway, and a similar amount is […]
Mike Sommers has stepped in as consumer marketing director of the Prudential after a row over corporate strategy sparked the sudden departure of Clare Salmon, who previously held the post. The development comes at a critical time for the Pru, the UK’s largest pensions and life assurance company, which is in the throes of repositioning […]
Kellogg commercial director Mark Sims has been promoted from his UK post to managing director of the Mediterranean region. The news comes as Kellogg, which has had to implement sweeping cost-cutting plans, undergoes another upheaval on this side of the Atlantic. It was reported this week that Jean-Louis Gourbin, president of Kellogg Europe, left his […]