Liberty, the upmarket London department store, is to open concessions in other shops throughout the UK and abroad, selling its own label ready-to-wear women’s clothing range. The move comes as part of a wider marketing push to rejuvenate the brand. In addition to the shop-in-shop concessions, independent clothing retailers will stock the ready-to-wear range and […]
In the same paradoxical way that some drinks manufacturers are among the most unsociable people on earth, and there’s no place like a woolly liberal newspaper for back-stabbing and prejudice, luxury goods manufacturers have a habit of behaving in some pretty unsophisticated ways. One might imagine that the likes of Gucci and LVMH are commanded […]
Direct Line Insurance is reviewing its 6m financial services advertising account held by 1576, as part of a complete strategic overhaul of the operation. McCann-Erickson, DMB&B Financial, Ammirati Puris Lintas and one other agency are pitching for the account which comprises Direct Line’s savings, loans and mortgage businesses. The brief refers to plans to launch […]
Unusually among utility companies, PowerGen understands the need for innovative branding. Ten years of sponsoring ITV’s weather reports have paid a handsome dividend in turning what was a start-up company into a household name. Whether this expertise has been intelligently applied to its market strategy will now be tested as never before. Last July, PowerGen […]
Government telecommunications watchdog Oftel has appointed an ex-BT and Cellnet marketer to the new role of mobile phone chief. Elaine Axby joins Oftel as policy project director for all mobile phone market issues, including the body’s review of mobile market competition, mobile call charges and the integration of fixed and mobile services. She will also […]
Sears-owned Richards womenswear chain is scrapping its marketing department to concentrate on buying and retail operations. Richards marketing and human resources director John Roberts, marketing manager Jenny Clements and marketing assistant Louise Ferdenzi are to leave the company at the end of this month and will not be replaced. Last week, Richards made a further […]
Faulds Advertising has pulled off another coup, luring EURO RSCG Wnek Gosper board planner Mike Bentley to Edinburgh, to become planning director, just two months after it secured the company’s creative director Billy Mawhinney. Bentley was responsible for the Cadbury, Häagen-Dazs, Microsoft and Reckitt & Colman accounts. Bentley believes planning has lost its way in […]
Cussons is to launch a new range of shower and bath gels, called Aqua Source, under the Imperial Leather umbrella brand, backed by a 7m marketing push. The launch continues Cussons’ strategy of expanding the 59-year-old flagship soap brand into modern, technologically enhanced liquid soap and gel products designed to appeal to younger customers. A […]
Leo Burnett’s vice-chairman and chief operating officer has written an open letter to Marketing Week to quash speculation that Motive Communications – 49 per cent owned by Leo Burnett – will be folded into Leo Burnett’s new global media brand Starcom. Roger Haupt says he is going on record with a formal statement of how […]
As the need to communicate with customers more effectively becomes paramount to a business’ success, the marketing profession is witnessing a huge growth in the range of training courses on offer. Fuelled by increased competition in a range of sectors, with businesses constantly vying for the same customers, the demand for skills training has rocketed. […]
Orange has scrapped the position of marketing director and rolled the marketing, commercial and IT functions into a single post. Richard Brennan, group director of product marketing and information services at Orange, has been appointed commercial director in charge of marketing, advertising and IT. The mobile phone company has been without a marketing director since […]
Siemens and Mitsubishi Electric are targeting the youth market with the independent launch of new mobile phones and heavyweight advertising campaigns. Siemens is launching a global advertising campaign for its new C25 phone, which will be available from April. The ads, created by J Walter Thompson, continue Siemens’ “be inspired” theme, previously championed by Vanessa […]
An alliance of CIA Medianetwork and Bozell Worldwide is believed to have won over 100m of media buying for Mercedes-Benz across Europe. The win is in addition to the Chrysler business Bozell and CIA already handled and is part of continuing discussions within the newly merged DaimlerChrysler company about consolidating media for the Mercedes and […]
There’s going to be about 2 billion extra pounds in the home shopping basket over the next three years, according to analysts Corporate Intelligence on Retailing. That adds up to a total of 12.5bn of consumer and business-to-business goods and services bought from the comfort of the armchair – or workstation. Indeed, over half of […]
British Gas Trading has teamed up with Vodafone to offer its customers cheap mobile phones. Under the deal, BGT customers can buy a phone for 69.99, with calls from 5p per minute through Vodafone’s Pay As You Talk service. Vodafone is also offering 10 worth of free calls and BGT is providing a 25 Pay […]