Scandinavian Airline System (SAS) is reviewing its 20m global advertising account out of Grey after five years with the agency. The airline, which is part of the Star Alliance, a five-strong group of flag-carrying airlines, will consider new agencies or may put its business with one of Star’s agencies. Young & Rubicam handles the Star […]
Sears-owned Richards womenswear chain is scrapping its marketing department to concentrate on buying and retail operations. Richards marketing and human resources director John Roberts, marketing manager Jenny Clements and marketing assistant Louise Ferdenzi are to leave the company at the end of this month and will not be replaced. Last week, Richards made a further […]
I was heartened to read John Shannon’s column (MW March 11) “Time for some positive action” in reference to the new millennium. We have commissioned several surveys since we were established in June 1997, the first of which totally echoed the Brand Futures Consultancy’s study (which John mentioned) into consumers’ attitudes towards the turning of […]
I wonder how other brand marketers view Alan Mitchell at the moment?
The demise of the Net Book Agreement has obliged publishers to study the techniques of packaged goods marketers. Will they boost sales? By Harold Lind The London International Book Fair opens at Olympia next week, and it will be fascinating to see how far the book trade has adopted marketing techniques to meet the threats […]
As the millennium draws near, technology becomes more sophisticated in support of business people with a message to transmit. Anyone involved with cutting edge developments in business presentation software is quick to point out that the time-honoured acetate overhead, flip-chart and slide carousel have passed their sell-by date. Even the 1997 Microsoft Power-Point, regarded by […]
Mediapolis in the UK could soon change its name after a merger between the media interests of its parent Havas Advertising and the biggest media agency in Spain. Mediapolis, which is wholly owned by Havas, will become part of a new group following the merger with Spanish independent Media Planning. The UK agency’s ownership will […]
The Royal Mail has launched its first electronic communication product, in a break from its 350-year “hard copy” tradition. Available on CD-Rom for use with Windows 95, 98 and NT, Viacode is an e-commerce security tool providing instant encryption for messages and digital certification of users. Users prove their identity by showing a passport or […]
The film Shakespeare In Love shows the great bard grappling with “Romeo and Ethel the Pirate’s Daughter”, eventually whittling down the name for this bloody failure of a corporate merger to the more catchy Romeo and Juliet. But some of the unwieldy identities spawned by mergers and acquisitions in the past decade suggest that, given […]
Orange has scrapped the position of marketing director and rolled the marketing, commercial and IT functions into a single post. Richard Brennan, group director of product marketing and information services at Orange, has been appointed commercial director in charge of marketing, advertising and IT. The mobile phone company has been without a marketing director since […]
I refer to your cover story which focuses on Tony Scouller’s comments on the effectiveness of TV advertising (MW March 11). This article went some way to highlighting many of the industry’s shortfalls in its advertising communication, however I was disappointed to note that Tony did not divulge any of UDV’s solutions for optimising brand […]
An alliance of CIA Medianetwork and Bozell Worldwide is believed to have won over 100m of media buying for Mercedes-Benz across Europe. The win is in addition to the Chrysler business Bozell and CIA already handled and is part of continuing discussions within the newly merged DaimlerChrysler company about consolidating media for the Mercedes and […]
Martin Riley’s comments in “TV Money Spirited Down the Drain”, (MW March 11) hit the nail on the head when he said that an integrated approach (by spirit companies) to marketing has been ignored. Spirits companies should be trying to plug the drain by thinking more laterally about where and how to market their product. […]
I refer to your cover story which focuses on Tony Scouller’s comments on the effectiveness of TV advertising (MW March 11). This article went some way to highlighting many of the industry’s shortfalls in its advertising communication, however I was disappointed to note that Tony did not divulge any of UDV’s solutions for optimising brand […]
Spending money on advertising is, indeed, money down the pan for many spirit brands (MW March 11). The article captured the heart of a debate currently in play in most boardrooms, not just those of spirit companies. The best way to create a profit-focused plan is to deconstruct the brand, not into the different media […]