Channel 5 creative boss quits after internal row

Glynn Brailsford, Channel 5’s head of creative services and one of the key players in the development of the channel’s image, has quit after a disagreement with marketing director Jim Hytner.

Ex-BSkyB marketing director Hytner has brought in former colleague Bruce Dunlop, Sky’s director of promotions and creative services for six years, who starts immediately.

Hytner is now turning his attention to developing Channel 5’s on-screen look, after putting into place a new advertising strategy through Walsh Trott Chick Smith. Hytner’s programme includes updating the style of the Channel 5 logo and colour bars by the autumn.

Brailsford was one of the original launch team for Channel 5. Before joining the consortium behind the station, he worked at Discovery Europe as vice-president of on-air marketing and at children’s cable and satellite channel Nickleodeon.

Dunlop left Sky at the end of 1997 after a split with Elisabeth Murdoch, the managing director of Sky Networks, and set up his own consultancy. He will now work with Channel 5 for the next six to nine months as part of a reorganisation of the promotions department.

Since Hytner joined Channel 5 in April last year he has promoted marketing manager David Bainbridge to head of marketing, installed former finance manager James Burgon as head of a new business unit based on programme exploitation, and brought in Susanna Dinnage, head of research and planning, to develop marketing strategy.

Media Analysis, page 16

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here