Conde Nast picks head of marketing

Vogue publisher Condé Nast has created the role of marketing director for the first time and has promoted former media research director Jean Faulkner to the role.

Faulkner will be responsible for marketing Condé Nast’s group of titles, which also includes Tatler, GQ, Vanity Fair and Condé Nast Traveller, to advertisers and readers.

Faulkner says: “The job is about how we project our magazines, Internet sites and contract publishing to the outside world. We will institute research and will be going to the market with new information.”

She dismisses speculation that Condé Nast’s appointment of a single person to market the titles is a precursor to grouping the publications together for advertising purposes. “This is not going to happen. There are specific aims for each individual title.”

This week Condé Nast appointed Dylan Jones, former editor-at-large of The Sunday Times and Wagadon group editor, as editor of its GQ magazine.