Digests

TBWA GGT Simons Palmer has been appointed to the 1m rebranding campaign for upmarket London store Liberty.

Habitat is understood to be considering hiring a pan-European agency to work alongside its UK agency, WCRS.

McCann-Erickson has won the MasterCard account in France. It already holds the account in the US and Germany.

CDP has been appointed by Haymarket Magazines to handle the accounts for titles What Car? and Autosport. Media will be through CDP Media.

Mustoe Merriman Herring Levy has been appointed by Penguin Books as its ad agency.

DMB&B has appointed New York managing director Carol Shuster worldwide group director for its Procter & Gamble business.

Willox Holmes Law, the ad agency, is to create a 500,000 ad campaign to promote British new potatoes for the British Potato Council.

Lloyd Northover Citigate, the design consultancy, has created the identity for City Side, a project to promote the area of London between St Paul’s and Islington as a new cultural quarter.

Robson Brown, the marketing agency, has won the 1.3m advertising account for North-east home improvement retailer Dickens.

JWT’s poster campaign to support the 24m refurbishment of Madame Tussaud’s Rock Circus (right) breaks at the beginning of April.

Mediacom/TMB has created a 650,000 TV ad campaign to promote Computer Active, the consumer PC magazine launched by VNU Publications last year.

Crisis, the homeless charity, has joined forces with The Big Issue magazine to produce a cinema advertisement calling for an end to sleeping rough. It was created free of charge by the magazine’s own film unit.

Bates Dorland launches a radio campaign for shoe retailer Brantano this week, starring alternative comedian Ed Byrne.

McCann-Erickson Bristol has created a new vertical 48-sheet poster campaign for Capespan fruit, using thousands of fruits to recreate Monet’s paintings.

Bates Worldwide has chosen Allen International to become its design agency of choice in Spain, Italy and Germany and Norway.

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