Udder ‘bulls**t’ at kids photoshoot

A disastrous photocall involving: an incontinent cow called Daisy; a class of primary school children and a dry cleaning bill from the photographer was one marketer’s baptism of fire.

Jill Rennie, now executive director at PR agency Cohn & Wolfe, witnessed the above scenario and is willing to offer future marketers tips on how to avoid such a mess.

As one of the guest speakers at the Whitbread Student Marketing Course, Rennie will hand out advice to would-be marketers.

Her titbits range from the classic: “trust your instincts and know your market” to the off-the-wall but appropriate “don’t believe the bulls**t”.

Should such illuminating insights tickle your fancy, the course at Cranfield School in Bedfordshire runs from April 11-17. Enrol at once to find out exactly what Daisy the cow did to those children.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here