Advertising Brasserie has won the 1m ad account for Blackpool Pleasure Beach after pitching head-to-head against Doner Cardwell Hawkins.
Robert Owen, head of marketing at Blackpool Pleasure Beach, says: “Advertising Brasserie produced a campaign that best met our brief, and we feel it has the best people.”
He says the objective is to create a high impact campaign to give the pleasure beach a distinct character.
The original pitch-list consisted of four agencies.
The campaign, which is being kept under close wraps, will include TV ads. It is due to break before the summer.
Blackpool Pleasure Beach is the UK’s most popular tourist attraction, although last year it reported its first drop in visitors for 30 years, from 7.8 million to 7.1 million.