Creative joy deflated by copycat ads

In the eternal struggle to make the perfect car ad, agency creatives have searched far and wide for novel ideas.

Unfortunately for Honda and Daewoo, their agencies have come to the same conclusion: bubble wrap.

Edinburgh’s The Leith agency has just launched the advertising campaign for Honda’s new HR-V model.

The car is nicknamed The Joy Machine, presumably because of the elation the owner feels when popping giant bubble wrap blisters by driving over them – as in the ad.

London’s Duckworth Finn Grubb Waters has just launched the advertising campaign for Daewoo’s new Musso 4×4 model. The car is, yes you guessed it, shown driving over giant bubble wrap blisters.

What conclusions can be drawn by these agencies’ obsession with inflated plastic mounds?

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