Digests

Airtours’ media pitch shortlist is understood to have been reduced to two agencies, Western International Media and Carat.

News International has formed a new division called News International Digital Publishing to launch NI’s publications on the Internet. This follows the sale of its stake in Internet content and service provider Line One to the two other partners in the company, BT and United News & Media. They announced a 12m investment in Line One this week.

CIA Media Solutions Manchester has pulled out of the pitch for Littlewoods’ 8m media account, leaving BBJ Media Services, MediaVest Manchester and Zenith Media to pitch for the business.

The Guardian is to launch a cartoon novel called Gemma Bovery which has been devised by illustrator and author Posy Simmonds and will be serialised in 100 episodes.

UK Gold, the BBC/ Flextech-owned cable channel, has launched a series of on-screen idents by consultancy Lambie-Nairn to back its new season of programmes, including repeats of The Thin Blue Line, Hetty Wainthrop Investigates and Red Dwarf.

Open, the home shopping network formerly called BIB, has appointed Archibald Ingall Stretton as its direct marketing agency.

The Sunday Mirror will launch a modern parenting guide as a partwork to appear over three weeks starting on April 11.

Holland & Barrett is launching a new bi-monthly magazine called Healthy which will be distributed in its 420 stores priced at 75p. It is published by River Publishing.

Wella’s shampoo for children, Vosene Kids, is sponsoring a ‘Mad Hair Day’ on cable and satellite channel the Cartoon Network on April 10.

The Observer is to launch a supplement called The Young Rich this weekend which lists Britain’s richest entrepreneurs, entertainers and aristocrats who are under 30. Its rival, the Sunday Times Rich List, is also published this weekend…

…The Sunday Times Rich List has compiled a supplement for Asian newspaper Eastern Eye on Britain’s 200 Richest Asians. It will be published on Friday.

Dennis Publishing’s Maxim has appointed Seth Hawthorne, former advertising director for the National Magazine Company’s Company magazine, as its new advertising controller.

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