Digests

Spar has emerged as the favourite to take over 81 outlets not covered by Rewe’s takeover of Meinl, the Austrian supermarket chain, this February. Other companies that have expressed an interest include Edeka and Tenglemann.

Nissan has selected Di Pace Concato & Partners to handle the advertising for its Micra model in Italy. Dolci Advertising previously handled the Lire45bn (15m) account, but resigned it in favour of the Toyota Yaris business.

Fnac, the French leisure and cultural goods retailer, is to open its first store in Switzerland in November 2000. The 3,000 square-metre outlet in central Geneva is the first of ten planned openings in the country over the next six years.

Woolworths is to run a DM35m (12m) print campaign in Germany, designed to reposition the brand away from its discount image and towards one of ‘good quality at the right price’. Frankfurt-based agency Ogilvy One handles the account.

Diario Economico says that one in ten of Portugal’s letterboxes now carries a ‘no advertising’ sticker. The stickers are being distributed as part of a campaign by the country’s consumer association (MW March 11) and are causing protests among the country’s direct marketing companies.

Nielsen is to launch a second test market in France in September, to complement the company’s existing MarketingScan operation in Angers. Based in Le Mans, the new panel will comprise 3,000 households, coupled with sales data from nine hypermarkets.

AEAP, the Spanish ad agency association, has expressed its full commitment to measures which might help to prevent the spread of anorexia. Concern has been growing over the role advertising may play in portraying inappropriate role models.

Eurocard MasterCard has appointed McCann Paris to handle a forthcoming Ffr20m (2m) TV campaign, following a pitch in which agency Louis XIV also competed. MasterCard also uses McCann-Erickson on a global basis, although national campaigns can be assigned freely.

Delhaize, the Belgian retailer, has completed its acquisition of 50 supermarkets in the Czech and Slovak Republics. The deal, under which the newly acquired stores will be merged with Delhaize’s existing Delvita chain, makes Delhaize the Czech Republic’s leading chain.

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