Guardian to overhaul its supplements

An extensive poster and radio advertising campaign will support spring changes to the Guardian newspaper.

Illuminated six-sheet posters on the London Underground will be used to promote the newspaper’s property and design magazine, Space, to be published on Thursday instead of Friday.

Other executions will also run nationally on 96-sheet posters promoting the newspaper’s expanded weekly listings and entertainment magazine, The Guide, and the weekly digest of news called The Editor, which is changing its publication day from Saturday to Friday.

Radio advertising and a national postcard campaign in bars and cafes featuring The Guide and the new Guide Daily also form part of the campaign created by Partners BDDH with media buying through New PHD.

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