Planners hit Sainsbury’s Central

Supermarket retailer Sainsbury’s is blaming delays in the expansion of its city centre chain Sainsbury’s Central on hold-ups in gaining planning consent.

The company, which last week shifted its 23m TV advertising account from Abbott Mead Vickers.BBDO into M&C Saatchi after poor sales linked to AMV’s ad campaign, had earmarked a site in London’s Tottenham Court Road for its first Sainsbury’s Central store.

But the supermarket was forced to switch the first opening to Glasgow after the launch of the Tottenham Court Road store was pushed back to August. Sainsbury’s blames consent delays at Camden Council, although developer Land Securities says the site was always due to be handed over to Sainsbury’s in May.

The first of the new-look city centre shops opened in Glasgow on March 31 and attracted more than 7,500 shoppers on its first day. It signals the start of a major offensive to tackle out-of-town development bans as well as taking on Tesco Metro and Marks & Spencer in city centres.

Sainsbury’s has identified 30 potential sites for the Central concept which will offer top-up shopping and lunchtime meals and snacks to time-pressed city centre workers.

However, problems in finding and developing city centre sites compared with out-of-town locations mean the chain expects to reach that total within five to ten years.

Sainsbury’s Central project manager Nick Jones says: “There is a very different powerbase in large urban environments. We are much more in the hands of the developers.”>

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here