Uproar over Bass’ plans for anal retention

The marketers at Bass Brewers are “no better than crack dealers”, according to the Campaign for Real Ale.

What has spurred those bearded, T-shirts at CAMRA to use such unmeasured language? “Crass, lurid and near-pornographic” publicity posters Bass uses to promote the “It’s a Scream” theme pubs, of course.

One ad, for a “Blue Monday” promotion, is headlined “When your back’s against the wall” above pictures of a naked couple against a wall. A disclaimer reads “The proprietor cannot be held responsible for any adverse anal reaction following the consumption of bargain beverages”. CAMRA argues Bass’ “laddish and loutish publicity material to goad vulnerable young customers into alcoholic excess”.

The Diary agrees with CAMRA’s standpoint, but is unfortunately indisposed, suffering an adverse anal reaction after imbibing one too many 1-a-pint Carlings.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here