Digests

CallNet, the free Internet service provider, is adding news, sport, shopping and lifestyle pages in a 50,000 upgrade of its site www.callnetuk.com. A partnership agreement with Carlton Online was announced last week. Carlton will supply the games site Jamba, film resource Popcorn and food and drink magazine SimplyFood, marking completion of phase one of the upgrade. Phase two begins in May with the addition of an e-zine called MagNet, which will feature fashion, health and beauty, fitness, celebrity interviews, entertainment and consumer technology. By providing a content-rich site, CallNet aims to encourage new subscribers to become regular Internet users.

Phase2Media, a new US-based interactive sales and strategy company set up by Richy Glassberg, the former president and chief executive of Omni-Net, has formed a partnership with marketing solutions company, NetGravity. Under the deal, NetGravity will offer Phase2Media ad sales services worldwide, while Phase2Media will exclusively use NetGravity’s AdCenter service and Global Profile Service for ad management and precision targeting.

Phoneme, a Web-based freephone provider, has just won Best New Product award for its PhoneMe button from last month’s International Direct Marketing Fair. The button can be incorporated into a Website (in any size, shape or colour) and gives users the opportunity to request an instant, automatic call-back from a company representative. As well as being a useful tool for closing e-commerce sales, the PhoneMe service was judged to be suitable for help desk, technical support and customer relationship management services.

TSMSi, the online advertising network, is to use Engage Technologies’ Accipiter AdManager system to manage its online campaigns and promotions. Accipiter AdManager is driven by a Web-wide database containing more than 30 million anonymous consumer interest profiles which, says TSMSi.

Nucleus, the branding and digital communications consultancy, has founded identitysolutions.com, a consultancy service focused on translating brands into a digital environment. The new service will oversee, for example, the transfer of visual assets and brand knowledge from conventional hardcopy manuals to corporate intranets where information can be distributed, updated and managed in real time.

BOL.com, the new Bertelsmann online bookshop, has launched an offline advertising campaign, “Visit the new British bookshop on the Internet”. The push includes a direct marketing drive to Book Club Associate customers and a display campaign incorporating newspapers and magazines, and outdoor media such as buses and trains.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here