CallNet, the free Internet service provider, is adding news, sport, shopping and lifestyle pages in a 50,000 upgrade of its site www.callnetuk.com. A partnership agreement with Carlton Online was announced last week. Carlton will supply the games site Jamba, film resource Popcorn and food and drink magazine SimplyFood, marking completion of phase one of the upgrade. Phase two begins in May with the addition of an e-zine called MagNet, which will feature fashion, health and beauty, fitness, celebrity interviews, entertainment and consumer technology. By providing a content-rich site, CallNet aims to encourage new subscribers to become regular Internet users.
Phase2Media, a new US-based interactive sales and strategy company set up by Richy Glassberg, the former president and chief executive of Omni-Net, has formed a partnership with marketing solutions company, NetGravity. Under the deal, NetGravity will offer Phase2Media ad sales services worldwide, while Phase2Media will exclusively use NetGravity’s AdCenter service and Global Profile Service for ad management and precision targeting.
Phoneme, a Web-based freephone provider, has just won Best New Product award for its PhoneMe button from last month’s International Direct Marketing Fair. The button can be incorporated into a Website (in any size, shape or colour) and gives users the opportunity to request an instant, automatic call-back from a company representative. As well as being a useful tool for closing e-commerce sales, the PhoneMe service was judged to be suitable for help desk, technical support and customer relationship management services.
TSMSi, the online advertising network, is to use Engage Technologies’ Accipiter AdManager system to manage its online campaigns and promotions. Accipiter AdManager is driven by a Web-wide database containing more than 30 million anonymous consumer interest profiles which, says TSMSi.
Nucleus, the branding and digital communications consultancy, has founded identitysolutions.com, a consultancy service focused on translating brands into a digital environment. The new service will oversee, for example, the transfer of visual assets and brand knowledge from conventional hardcopy manuals to corporate intranets where information can be distributed, updated and managed in real time.
BOL.com, the new Bertelsmann online bookshop, has launched an offline advertising campaign, “Visit the new British bookshop on the Internet”. The push includes a direct marketing drive to Book Club Associate customers and a display campaign incorporating newspapers and magazines, and outdoor media such as buses and trains.