Easy Jeans owner in 3m Falmer deal

Falmer Jeans is understood to have been sold to the owner of the Easy Jeans brands, Hong Kong-based Easey Garments, in a deal thought to be worth about 3m.

Falmer, which is the only jeans company to manufacture in the UK, went in to administration last October (MW October 15).

At that time administrator Moore Stephens Booth White rejected four takeover offers, believing the company could recover independently.

But this week, sources suggest Falmer has sold both its brand name and manufacturing facilities to Easey Garments, after considering bids of about 3m. It is understood the Falmer name will be retained.

A spokeswoman for Falmer refuses to comment, while Easy Jeans managing director John Chow did not respond to Marketing Week calls.

UK jeans sales fell 15 per cent in the year to May 1998, but Falmer sales rose six per cent over the period. It remains the second largest UK women’s jeans brand next to Levi’s.

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