Location not the be all and end all

Have I fallen for an April Fool ruse? I am not sure.

Have I fallen for an April Fool ruse? I am not sure.

The review of Grenada (Treasure Island, MW April 1) was certainly enlightening, but I cannot help feeling it would have been better published in the travel section of one of the Sunday newspapers.

If the intention was to review the Island as an incentive destination, why was there no information about DMCs, the standard and flexibility of venue management, transfer times, insurance premiums, hotel accommodation, group travel, discounts or entertainment?

Even if this travelogue was supposed to be an incentive destination report I would take issue. The time when locations were the lead factor in creating an incentive programme are long gone.

The key to making programmes work is good communication and targeting the right people with the right rewards – not choosing a Caribbean Island that the managing director’s wife has taken a liking to.

If you are going to publish articles on incentivising staff it would be more useful to look at the latest techniques for motivating employees at all levels and how to use incentive programmes to educate and motivate.

Stephen Pope

Head of Performance Improvement

The Marketing Services Group



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