Simons takes top O&M role

Ogilvy & Mather has hired veteran ad man Paul Simons to revamp the image of the London agency, and put behind it a year of key account losses.

Ogilvy & Mather has hired veteran ad man Paul Simons to revamp the image of the London agency, and put behind it a year of key account losses.

Simons, who has been working on the fringes of the advertising industry as TBWA UK chairman for the past year, takes up the role of chairman and chief executive of Ogilvy & Mather Advertising and chairman of the Ogilvy Group UK. The move was first predicted in Marketing Week (MW January 21)

Simons will take over many of the responsibilities of his close friend Mike Walsh, O&M’s European chief executive, whose role is effectively split. He will work with managing director Richard Pinder, though O&M says Simons is not a replacement for Tom Bury, who left the chief executive post of O&M Advertising in January.

O&M believes it has turned the corner after last year’s poor performance, when it lost 60m of Ford business and the 12m Guinness account, which has been offset by 50m of new business. This year, it has lost the 10m Woolwich account, and 6m Bupa. Simons has been hired partly for his skills in image-building.

Simons was a founding partner of Simons Palmer Clemmow Johnson, sold to Omnicom in 1997. Since the merger of TBWA Simons Palmer and GGT/BDDP in May 1998, Simons has been chairman of TBWA UK, overseeing various businesses, but was keen to return to a central position at a leading ad agency.

Part of Simons’ role will be to ensure O&M Advertising, Ogilvy One direct marketing, Primary Contact and Ogilvy Public Relations to provide an integrated service for clients. He will also pursue new business.

Woolwich loss, page 12

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here