Sir Bob Geldof will launch his latest media venture, a travel Website, this week with the help of thousands of deckchairs placed on the streets of London.
The site, deckchair.com, is the latest travel site to appear in cyberspace, prompted, says Sir Bob, by his inability to book reasonably priced flights on the Internet.
Even the best of the ever-increasing number of travel providers on the Internet fail to deliver on both price and availability, says deckchair. com’s co-founder and chief programmer, James Page, who considers its nearest rivals to be Flightbookers and Travelocity.
“When you enter your date, destination and departure point, what you see on the screen is a wider selection of flights, at prices up to 70 per cent off published fares, all of which are actually available. That is unique,” says Page.
Initially the site will offer flights only, but the plan is to add car hire and accommodation later. It has been developed entirely in-house and, once the launch publicity has died away, will be promoted mainly off-line through poster, print and radio advertising.