Digests

San Pellegrino, the mineral water brand owned by Nestlé, is to run a year-long series of promotions to celebrate its centenary. Events will include a gala performance of Don Giovanni at the Milan Scala opera house in October.

Virgin Megastores is to open six more French outlets over the next two years. Five will be outside Paris, where the retailer claims it is the victim of unfair competition from rival French book and music retailer FNAC.

Publicis Conseil has held on to the SFR mobile phone account in France following a pitch against EURO RSCG and DDB Paris. SFR is the second largest player in France, behind France Télécom. The account is worth about FF500m (53m).

Solero, the ice lolly brand marketed by Iglo Ola (Unilever), will sponsor the Zomercarnaval (summer carnival) in Rotterdam for the next three years. The event, held in July, is one of the largest in The Netherlands, attracting 800,000 visitors.

Telepizza, the Spanish pizza delivery chain, is to invest Pta1.8bn (7.5m) in developing an international network of vending machines under the Pizza Magic brand name. The company plans to site the machines in locations such as airports, service stations and hospitals.

Leroy Merlin, the French do-it-yourself retailer, is to trial smaller-format discount stores under the Bricoman name in an attempt to lift stagnating sales at its out-of-town outlets. The concept has already been piloted by rival Castorama, through its Brico Dépot chain.

Nestlé has bought Pycasa, the Spanish frozen foods company which includes the brands La Cocinera and Fricongel, from Danone. The deal coincides with reports that Nestlé is to sell the Findus brand to a Scandinavian investment group.

Rabobank, the Dutch banking group, is to experiment with branches in supermarkets. The first of ten planned installations will open in May in Haaksbergen. The move comes amid rumours that the Albert Heijn supermarket chain is planning its own banking operation.

Meinl, the Austrian retailer, has completed the sale of its 21 Pam-Pam supermarkets to Spar. Meinl previously sold 162 of its outlets to Rewe and is looking to dispose of a further 56 stores before repositioning itself as a gourmet food chain.

Yoplait has withdrawn its advertising in Spain following complaints by the fresh fruit industry. The campaign included a TV ad by McCann-Erickson showing a greengrocer closing his store and re-opening as a hairdresser following the launch of Yoplait’s latest fruit yogurt.

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