Doomsday – one hell of a deadline

An unusual brief, for Doomsday: the Ad, landed on agency desks recently. To promote the publication of his new book, Doomsday: The Survivor’s Guide, author David John Lee asked four agencies to put a positive spin on the end of the world.

Ever eager to indulge, nay wallow, in black humour, adland produced some catchy executions. AMV.BBDO’s ad has an optimistic slant: “An end to war. And leaky pens… It’s not all that bad.”

ARC Advertising’s spoof creative brief for Armageddon Advertising includes a note asking for more time.

Grey resorts to toilet humour – there’s always one – with the pretend Knickerbox ad “Make sure you’re wearing clean underwear”.

Ammirati Puris Lintas seizes a ghoulish tourist opportunity with “A holiday you’ll remember for the rest of your afterlife”.

All Diary readers requiring an antidote to pre-millennial celebrations can read the book and view the ads at London’s St Martin’s Gallery in June. We eagerly await the film and T-shirt.

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