Marston chiefs win out at W&D

The two most senior marketers at Marston Thompson & Evershed have retained their positions following a hostile takeover by fellow regional brewer Wolverhampton & Dudley (W&D).

The two most senior marketers at Marston Thompson & Evershed have retained their positions following a hostile takeover by fellow regional brewer Wolverhampton & Dudley (W&D).

The marketing structure of the combined company was announced this week, after W&D paid 285m for Staffordshire-based Marston in February.

Although W&D’s marketing director Paul Gilham has taken the most senior marketing position as group marketing director, John Steel, formerly brands director for Marston, remains with the company. He is now director of lagers, overseeing Harp Irish Lager. W&D took over the marketing of Harp from Guinness last year.

Stephen Oliver, formerly Marston’s most senior marketer and managing director of brewing, has also stayed as head of W&D’s 700 tenanted pubs.

But the balance of power appears to lie with marketers from W&D. In addition to Gilham’s position, the combined company’s biggest brands, Marston’s Pedigree, Bank’s and Cameron’s, will be handled by W&D’s director of brands Malcolm Todd.

It is unclear how the company will use its advertising agency roster. W&D denies any review of agencies is planned for the “immediate future”. Walsh Trott Chick Smith handles Marston’s Pedigree, the biggest brand in the portfolio. Publicis handled Harp when it was with Guinness, and Wallis Tomlinson has taken over Bank’s Bitter from Partners BDDH.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here