The ASA has upheld all our complaints about NestlÃ©’s anti-boycott ad and we see Mr Blackburn, NestlÃ© UK chief executive officer, using a new line: “NestlÃ© does its best to market infant formula ethically and responsibly” (MW February 11 and 15).
Sadly, NestlÃ©’s best is not good enough. Its baby food marketing policies are flawed and evidence continues to demonstrate widespread NestlÃ© violations of the breastmilk substitute marketing code (allegations Baby Milk Action will support in court if called on to do so).
Perhaps different management could do better.
NestlÃ© executives have answered criticism at past shareholder AGMs using claims similar to those made in the discredited ad – dare they attempt the same at Vevey on June 3?
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