Nestlé’s best is not good enough

The ASA has upheld all our complaints about Nestlé’s anti-boycott ad and we see Mr Blackburn, Nestlé UK chief executive officer, using a new line: “Nestlé does its best to market infant formula ethically and responsibly” (MW February 11 and 15).

Sadly, Nestlé’s best is not good enough. Its baby food marketing policies are flawed and evidence continues to demonstrate widespread Nestlé violations of the breastmilk substitute marketing code (allegations Baby Milk Action will support in court if called on to do so).

Perhaps different management could do better.

Nestl̩ executives have answered criticism at past shareholder AGMs using claims similar to those made in the discredited ad Рdare they attempt the same at Vevey on June 3?

Mike Brady

Campaigns and networking

co-ordinator

Baby Milk Action

Cambridge