Sky Sites boss to lead IPM division

IPG-owned poster specialist IPM is setting up an international division to be led by former Sky Sites sales director Chris Marjoram.

The new division, called IPM Airspace, will deal primarily with planning and buying global airport advertising, but has the long-term aim of extending clients’ campaigns into major urban sites.

Marjoram takes the role of chief operating officer in the international outfit, reporting to IPM chief executive Chris Morley. The announcement of Marjoram’s move comes days before the expected decision on the sale of the Havas-owned Sky Sites business, part of its outdoor division. Havas’ outdoor business also includes Mills & Allen, which is on the market for an estimated 500m.

Marjoram says he aims to build up IPM Airspace as a central planning and buying resource for corporate budgets, co-ordinating the use of the same creative work around the world. He says: “International airport advertising delivers a highly concentrated professional audience. It is the main growth area in outdoor.”

IPM already handles about $10m (6m) worth of airport advertising.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here