IPG-owned poster specialist IPM is setting up an international division to be led by former Sky Sites sales director Chris Marjoram.
The new division, called IPM Airspace, will deal primarily with planning and buying global airport advertising, but has the long-term aim of extending clients’ campaigns into major urban sites.
Marjoram takes the role of chief operating officer in the international outfit, reporting to IPM chief executive Chris Morley. The announcement of Marjoram’s move comes days before the expected decision on the sale of the Havas-owned Sky Sites business, part of its outdoor division. Havas’ outdoor business also includes Mills & Allen, which is on the market for an estimated 500m.
Marjoram says he aims to build up IPM Airspace as a central planning and buying resource for corporate budgets, co-ordinating the use of the same creative work around the world. He says: “International airport advertising delivers a highly concentrated professional audience. It is the main growth area in outdoor.”
IPM already handles about $10m (6m) worth of airport advertising.