Bacardi-Martini has recruited a UK marketing director from the company’s European division.
Maurice Doyle, European marketing co-ordinator on Bacardi rum, will run the UK marketing operation and be responsible for Bacardi-Martini’s 15m budget.
He replaces Stella David, who was promoted to UK managing director last month. Former managing director Simon Gould has been handed a regional role, as president of Bacardi-Martini across Asia Pacific.
Doyle, who starts at the end of June, will be responsible for brands including Bacardi, Martini, Bombay Sapphire gin and pre-mixed products such as Bacardi Breezers, Metz and V2. He will also manage the relationships with Bacardi-Martini’s advertising agencies, McCann-Erickson, Banks Hoggins O’Shea/ FCB and HHCL & Partners.
Doyle joined Bacardi-Martini about seven years ago from Procter & Gamble. He and David have worked together before and she says this was a motivation in hiring him. She adds: “He knows the business well and will be a good, solid addition to the UK team.”
Bacardi-Martini is a privately-owned company and the fourth largest spirits group in the world. It has annual sales of about 1.5bn.