CK poaches Bridge from Optimedia

Unilever-owned Calvin Klein Cosmetics has poached Optimedia director Gary Bridge to manage its European advertising operations.

Bridge takes up the new position of European media director at Calvin Klein Cosmetics after four years as Optimedia’s group media director, working on the British Airways global account.

He will be responsible for advertising and will be the day-to-day contact for Initiative Media, London, which was appointed to the company’s 60m centralised pan-European media planning and buying account last year (MW December 3).

Lynn Hill has been appointed to the new position of education director for Europe. She takes charge of the European education department set up last autumn to carry out product and sales training for staff. Hill has worked at Calvin Klein Cosmetics for eight years as area manager, responsible for UK consultant training.

Bridge and Hill will report directly to Shelley Smyth, Calvin Klein Cosmetics’ vice-president of marketing and sales development.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here