CK poaches Bridge from Optimedia

Unilever-owned Calvin Klein Cosmetics has poached Optimedia director Gary Bridge to manage its European advertising operations.

Bridge takes up the new position of European media director at Calvin Klein Cosmetics after four years as Optimedia’s group media director, working on the British Airways global account.

He will be responsible for advertising and will be the day-to-day contact for Initiative Media, London, which was appointed to the company’s 60m centralised pan-European media planning and buying account last year (MW December 3).

Lynn Hill has been appointed to the new position of education director for Europe. She takes charge of the European education department set up last autumn to carry out product and sales training for staff. Hill has worked at Calvin Klein Cosmetics for eight years as area manager, responsible for UK consultant training.

Bridge and Hill will report directly to Shelley Smyth, Calvin Klein Cosmetics’ vice-president of marketing and sales development.

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