Digest

Cosmopolitan is using a print and London Underground poster campaign to support the May launch of its collection of dairy food products. Ads will first appear in women’s magazines in June as part of a 350,000 campaign created by FCA!, with media through Carat. The dairy range, produced by MD Foods, includes midnight cherry and Mediterranean peach low-fat yogurts, vanilla and Mediterranean peach fromage frais, plus a light soft cheese. The soft cheese ad invites readers to ‘Peel my top off’, the yogurt ad suggests ‘First thing in the morning is always nice’ and the dairy range says ‘You can have us one at a time or all at once’. Cosmopolitan has a wide collection of licensed products worth more than 20m in retail sales, including lingerie, bedding, bags, hosiery and swimwear.

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