Digest

Initiative Media’s international media director Tim Scott-Hunter and finance director Daniel D’Mello have both left the company.

MBS Media has been appointed by The University of North London to handle its 750,000 media planning and buying account. It has also secured the sponsorship of GMTV’s pollen forecasts for 1999 by UCB Pharma’s anti-histamine brand Zirtek.

The National Magazine Company has reshuffled its publishers with director Jamie Bill moving from Harpers & Queen to House Beautiful. Jan Adcock becomes group publisher in charge of the parenting group, with responsibility for M and Having a Baby. Austyn Hallworth becomes publisher of Harpers & Queen, Chris Hughes is publisher of Country Living, Kevin Adams publisher of Esquire, Vivien Cotterill publisher of She, and Nadia Dawson becomes publisher of Company.

Hearst Magazines has drafted in Australian Harper’s Bazaar editor-in-chief Karin Upton-Baker to caretake the next two issues of the US edition of the magazine following the death of Liz Tilberis.

Kellogg has consolidated its 180m media account into Leo Burnett Co’s Starcom Worldwide, Chicago. J Walter Thompson loses the adult TV buying account.

Cabal Communications is to produce an in-house magazine for Scottish Telecom.

Mars is using women’s monthly magazines to advertise Maltesers, with a 400,000 lighthearted campaign by DMB&B. Media planning is by Mediavest UK.

H Bauer Publishing’s Take a Break has launched its second loyalty magazine for its readers’ club, which is sent to 900,000 members every quarter.

The Evening Standard is creating a separate magazine sales team to cover all products not within the main newspaper. The team will operate from May 3.

The Independent Television Commission has served a notice revoking the licence of satellite channel Med TV, following broadcasts which included inflammatory statements encouraging acts of violence in Turkey and other countries.

IPC Magazine’s Country Life launches a one-off title, Country Life Art & Antiques on May 6. Its cover price will be 3.95.

The Economist has launched its spring ad campaign through Abbott Mead Vickers. BBDO, with media by New PHD.

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