Scottish Courage has launched the latest instalment in its ‘Honorary Australians’ campaign for Foster’s lager. Developed by M&C Saatchi, the new 40-second TV ad breaks on May 1 and is set at a Brazilian carnival. A barman chats up an exotic dancer and as the pair watch fireworks together, the dancer unfastens her top to reveal that she is actually a man. The barman takes a sip of Foster’s and makes the best of the situation, saying: ‘Bonzer – you can give us a hand with this
wall.’ The ad closes with the dancer being put to work as a hod carrier.