The National Society for the Prevention of Cruelty to Children (NSPCC) was shown the red card by TV’s watchdog at last week’s FA Cup final after trying to insert a virtual ad on the pitch. A consortium of companies planned to run a virtual ad on the centre circle matting on the Wembley pitch. The […]
Associated Newspaper’s listings magazine Hot Tickets, which comes free with London’s Evening Standard, is to go on sale through newsstands in an attempt to rival Time Out. The magazine, which will continue to be free with the Thursday edition of the Evening Standard, goes on sale from Friday with a cover price of 85p. There […]
Too many UK marketers view the growth of the Internet with a sense of disbelief. Their reaction is understandable. The fact that only a handful of UK companies currently exploit the interactive medium for commercial purposes has created a degree of scepticism of the true value of the Net. And when comparing this domestic experience […]
Your article on marketing technology “Great Expectations” (MW April 29) raised some interesting questions about why some organisations fail to invest in new marketing related technology. May I suggest one possible set of reasons your article did not consider? The answer lies not in the technology but in the people who use it. Far too […]
Freedom Telecom will launch its service offering free telephone calls in return for listening to advertisements in an exclusive deal with IPC Magazines this week. The company is also preparing to offer free Internet access calls on the same basis with Internet users having to accept advertising on their screens in return for free call […]
Interbrand Newell and Sorrell, the identity consultancy, has lost two senior directors to a fledgling marketing consultancy funded by French media giant Havas. The new company, called Brandsmiths, has been set up by Kevin Thompson, founder of design agency Grey Matter, along with Interbrand director of innovation Chris Cleaver and director of strategy Pam Robertson, […]
Delta Airlines is understood to be carrying out a secret pitch for its US$100m global account currently held by Saatchi and Saatchi.
Not many admen could persuade a statuesque American basketball star to parade in a suit made entirely of green and red tartan. But Faulds Advertising managing director Dennis Chester holds the trump card: he pays the guy’s wages. Chester co-owns Edinburgh Rocks, a Pro Basketball Budweiser League team. Chester and two partners, under the name […]
NatWest Group is seeking a new head of brand strategy to replace Carol Griffiths who moves across to a management consultancy role.
The production of Debussy’s Pelleas and Melisande that has just opened at Glyndebourne is set in a gloomy, fin de siecle salon, whose floor is a bed of chrysanthemums under perspex. The opera has a pervading sense of doom, the yellow and red blooms being a symbol of short life and impending death. There is […]
The fall-out of senior management in Bates UK’s below-the-line agencies – 141 Blue Skies and Bates Communications – continues this week as the agency reorganises into an integrated shop. John Lee, chief executive of Bates’ sales promotion arm 141 Blue Skies, has been made redundant and left the company. 141 executive creative director John O’Sullivan […]
The Pocket Phone Shop’s most senior marketer, Christine Shead, has left the company in the middle of an advertising agency pitch. Shead, who had been running the pitch with founder and managing director Simon Jordon, left with no job to go to after being with the company for nine months. She is believed to have […]
There’s no room for complacency in UK radio. To find an audience and keep it listening, we and the BBC have to do two things well – provide entertaining output and market it. Output is in our own hands and no amount of concern about the competitive imbalance between ourselves and the BBC should take […]
Venture capitalist company 3i has backed a £14m management buy-in team to take over specialist computer title publishers Paragon.
Information technology is revolutionising the world of manufacturing by creating a continuous move from push to pull, from standardised to customised, and from just-in-case to just-in-time operations. Dell Computers doesn’t try to sell you a computer it has already made. It only makes what you ask for, once you have specified exactly what you want. […]