Further to your Diary item (MW May 20) on BT’s “missing” link to our consumer Website, posterinfo.com, this had simply been delayed. Both the BT and the BT Cellnet hyperlinks to the posterinfo.com site have been in full operation since May 20. Staying in touch will be that little bit easier. Ann Jonas Director Marketing […]
London-bound BMP.DDB was caught out by canny Scots motorists when a glossy brochure for the Volkswagen Bora landed on their doormats. The VW ad campaign’s theme “What’s your excuse to get behind the wheel of the Bora?” shows incredibly long journeys being undertaken with ridiculously small justification: an architect drives across Europe to retrieve a […]
I welcome Stephen Hardwick’s support in his letter to Marketing Week (May 6) but I am amazed at his faith in vouchers and surprised that his clients are happy to choose from a “menu” of motivation programmes. Every company has its own unique incentive and performance improvement needs. In order to create the right solution, […]
There’s no room for complacency in UK radio. To find an audience and keep it listening, we and the BBC have to do two things well – provide entertaining output and market it. Output is in our own hands and no amount of concern about the competitive imbalance between ourselves and the BBC should take […]
Information technology is revolutionising the world of manufacturing by creating a continuous move from push to pull, from standardised to customised, and from just-in-case to just-in-time operations. Dell Computers doesn’t try to sell you a computer it has already made. It only makes what you ask for, once you have specified exactly what you want. […]
Fragrance and cosmetics group Coty is to establish a new international mass market fragrance team in London headed by Coty worldwide marketer Mylena Pierremont. The news comes as Coty – whose brands include the Exclamation, L’Aimant and Adidas fragrances and Rimmel, Sensiq and Cutex make-up ranges – is tipped on Wall Street to buy all […]
Fashion manufacturer Tommy Hilfiger has poached Wieden and Kennedy’s Ben Simonds-Gooding to become its new European marketing director. He replaces American Vicki Reed who is returning to the US. A spokesman for Hilfiger describes her as “leaving to pursue her own interests”. Simonds-Gooding was an account director for Nike at Wieden and Kennedy’s European headquarters […]
The news last week that Conde Nast was terminating its relationship with Wagadon, leaves the company with several urgent and unsavoury options: find a new partner, find a new backer, sell or fold. Conde Nast has sold its 40 per cent stake in Wagadon back to its 60 per cent owner and editorial director, Nick […]
More than half UK managers receive no training in business presentation skills, according to a report by City University Business School – commissioned by Marshall Publishing and Video Arts. Mike Detsiny, director general of the Marketing Society, suggests this lack of training is due to complacency. “Most of our members are senior marketing people and […]
Pretty Polly’s first advertising for its new range of bras has come under fire for being sexist and degrading to women. It is being investigated by TV regulator The Independent Television Commission. The 60-second ad, called “Wild about that bra”, features 11 writhing underwear-clad women pouting and repeating the tagline: “I’m a sex goddess” together […]
Leonard Cheshire, the charity which cares for the physically disabled, has launched a new campaign to persuade advertisers to feature more disabled people in marketing campaigns. “VisABLE” launches in South London this week with an advertisement featuring the wheelchair-using model Shannon Murray and the line: “What an amazing figure”. The campaign coincides with the publication […]
Tinned fruit producer Del Monte is planning to repackage some of its ranges in plastic for storage in the fridge to encourage consumers to eat its products more quickly. The company hopes that by moving its brand name into the fridge, consumption will rise because its products will be seen more regularly than when packaged […]
London-bound BMP.DDB was caught out by canny Scots motorists when a glossy brochure for the Volkswagen Bora landed on their doormats. The VW ad campaign’s theme “What’s your excuse to get behind the wheel of the Bora?” shows incredibly long journeys being undertaken with ridiculously small justification: an architect drives across Europe to retrieve a […]
Maiden Outdoor is taking to the hills – 24 hills to be exact. The upwardly mobile poster contractor is sponsoring the 24 Peaks Challenge, which involves conquering 24 Lake District mountains, all over 2,400ft, within 24 hours. The 31 mile, 13,000ft ascendant Challenge sounds more like a crazy Japanese endurance tests than a charity fundraiser, […]
Allied Domecq’s beleaguered group chief executive Tony Hales has become the first casualty of the company’s decision to sell its UK retailing business to Whitbread. As the £2.3bn sale of Domecq’s 3,500 pubs and restaurants was announced to the stockmarket this week, it was revealed that Hales is to step down in favour of group […]